Del Mar Research and Performax integrate Customer Experience Management with LIVE 360° Insights

Delmar Research and Performax Partner

Del Mar Research ( is a customer experience training and CX consulting firm based in San Diego, lead by Jeofrey Bean – a globally recognized thought leader in CX management and author of ‘Customer Experience Rules: 52 Best Practices from Customer Experience Leaders’.

Performax Inc. ( is a stakeholder engagement automation and business intelligence software platform, offered as a Software as a Service (SaaS) cloud or on-premise solution, powered by IBM Watson. Suitable for mid-size and large organizations across all industries, it engages employees, customers, and partners in a LIVE 360° feedback and feed-forward process, and captures grass-roots stakeholder intelligence on critical issues related to  projects, processes or internal functions. It facilitates collaborative innovation and agile sense and respond capability within organizations.

Del Mar Research and Performax today announced a strategic partnership, whereby the CX best practices from Del Mar Research is integrated with the LIVE customer and employee engagement platform offered by Performax. Organizations will now be able to implement a cutting-edge technology platform that enables them to implement CX best practices cost-effectively, quickly, and efficiently.

The partnership enables a practical and innovative blend of customer experience best practices and near real-time availability of actionable stakeholder intelligence.  This integrated solution offering will help mid-to-large organizations across industry verticals accelerate growth and gain competitive advantage in the marketplace through: (1) capturing real-time stakeholder intelligence and insights on critical success factors, (2) enabling greater organizational agility and innovation, (3) leveraging best and next practices for strategic and operational decisions, and (4) determining, developing and delivering next generation customer experiences and customer service experiences.

Organizations will now have the capability to monitor organizational and team performance dynamically and in real-time, supported by IBM Watson cognitive analytics, which delivers stakeholder sentiment analysis drawn from engaging members of customer focus groups. 

“It is my pleasure to announce that Delmar Research’s customer experience training and consulting services and Performax360’s stakeholder engagement and business intelligence platform can now be accessed by customers through a seamless single-point solution. This partnership offers strong support for our business and our clients dynamic customer experience intelligence capabilities (DCXI),” said Jeofrey Bean, Principal of Del Mar Research.

“Performax360’s Digital Engagement Process promotes an open and connected environment throughout the enterprise. This extends to all internal functions, processes, and projects as we and our partners look to streamline the overall process of enterprise engagement, alignment and performance management to something that’s real-time, agile, and hyper-aware. We are excited to partner with Delmar Research and look forward to servicing our customers with value-added solutions.”  said Dr. Samir Asaf, President & CEO at Performax Inc.

Contact Jeofrey Bean at Del Mar Research at, or Samir at Performax Inc. at Or see and

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *