Performax Partners with Creelman Strategy Alliance

Creelman Strategy Alliance (UK) provides expert guidance in digital era strategy management to private and government organizations across the globe, focusing on building and implementing: (1) Agile and Adaptive Balanced Scorecard Frameworks, (2) Integrated Strategy Formulation and Execution Approaches for the Digital Era, (3) Strategic Risk Management, and (4) Strategy-Aligned Corporate Cultures. James Creelman is a globally recognized thought leader in strategy management and the originator of the Agile and Adaptive Balanced Scorecard Framework and Methodology, which evolves the scorecard approach for the digital era.

Performax Inc. ( is a stakeholder engagement automation and business intelligence software platform, offered as a Software as a Service (SaaS) cloud or on-premise solution, powered by IBM Watson. Suitable for mid-size and large organisations across all industries, it engages employees, customers, and partners in a LIVE 360° feedback and feed-forward process, and captures grass-roots stakeholder intelligence on critical issues related to  projects, processes or internal functions. It facilitates collaborative innovation and agile sense and respond capability within organizations.

Creelman Strategy Alliance and Performax today announced the availability of an integrated solution for Strategic Management functions that automates and streamlines Live 360° stakeholder engagement, big-data analytics, and collaborative action planning within the strategy management process.

The partnership enables a perfect blend of strategy management best practices and near real-time availability of actionable stakeholder intelligence. This integrated solution offering will help mid-to-large organizations across industry verticals accelerate growth and gain competitive advantage in the marketplace through: (1) capturing real-time stakeholder intelligence and insights on critical success factors, (2) enabling greater organisational agility and innovation, and (3) leveraging best and next practices for strategic and operational decisions.

Organizations will now have the capability to monitor organisational or team performance dynamically and in real-time, supported by IBM Watson cognitive analytics, which delivers stakeholder sentiment analysis. In addition, key strategy management competencies can be evaluated through multi-stakeholder insights and recommendations, which jumpstarts innovation. Armed with the latest thinking on strategy management and adaptive balanced scorecards, organizations can further enhance their effectiveness in the increasingly digital and hyper-competitive business environment.

Strategy & Planning is a core internal function responsible for determining goals to be achieved within a specified timeframe; making fundamental assumptions about the future economic, technological, and competitive environments; selecting main and alternative strategies to achieve the goals; and formulating, implementing, and monitoring the operational or tactical plans to achieve interim objectives.

The primary challenges for Strategy & Planning include coordinating operating, financing, and investing decisions; ensuring customer-centric business transformation; managing the core business while innovating new growth platforms; developing partnerships and alliances for superior customer value delivery; aligning the activities of cross-functional teams; continually developing core capabilities to enhance competitive advantage; and ensuring long-term sustainable growth and shareholder value maximization.

As the complexities of business grow, so the depth and scope of Strategy & Planning team’s knowledge of their organizations – from management level to day-to-day operations – becomes an increasingly valuable resource, providing the opportunity for the function to expand beyond growth-centric thinking to value-centric thinking, and facilitating the organizational transition from ‘inside-out’ to ‘outside-in’.
But Strategy & Planning often fails to deliver its intended benefits because of a lack of 360° stakeholder intelligence, employee engagement, cognitive insights, and real-time performance management capabilities.

While Creelman Strategy Alliance helps transform strategy management into a high-performance growth engine producing sustainable growth and value creation, the integration of Performax360’s cutting-edge stakeholder engagement and business intelligence technology will help companies accelerate value creation by providing real-time customer and employee touchpoints for better product quality, reduced costs, and faster realization of optimal strategies.

Performax360 is an intelligent enterprise performance management platform that helps improve the effectiveness of the Strategy & Planning function, by ensuring continuous touchpoints and alignment with key internal and external stakeholders. For companies in time pressured industries, moving from stage gate processes to lean and concurrent efforts helps to shorten development timelines. The integration between Spice Catalyst’s thought leadership and Performax’s intelligent stakeholder engagement technology allows real-time decision-support at both strategic and operational levels.

“It is my pleasure to announce that Creelman Strategy Alliance’s consulting services and Performax360’s stakeholder engagement and business intelligence platform can now be accessed by customers through a seamless single-point solution. Creelman Strategy Alliance is known for their strength in the strategy management space, and this partnership offers strong support for our business,” said James Creelman, Founder at Creelman Strategy Alliance.

“Performax360’s Digital Engagement Process promotes an open and connected environment throughout the enterprise. This extends to all internal functions, processes, and projects as we and our partners look to streamline the overall process of enterprise engagement, alignment and performance management to something that’s real-time, agile, and hyper-aware. We are excited to partner with Creelman Strategy Alliance and look forward to servicing our customers with value-added solutions.” said Dr. Samir Asaf, President & CEO at Performax Inc.

Contact James at Creelman Strategy Alliance at, or Samir at Performax Inc. at

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